Our story

Passionate love

In the 90s,A couple passionate about clothing making create models of denim for women where everything is handmade from creation to the manufacture. They innovate by developing very soft and comfortable materials to the port. They open a first Sewing workshop in Paris. The quality of the handmade, finishing details and the extreme comfort brought to the parts allow them to distinguish themselves quickly compared to the other brands on the market. The two founders then extend their distribution everywhere in Europe with resellers.

Inheritance

In the 2000s, the case is transmitted to3 childrenWho decide to develop new materials and finishes to widen the ranges and offer a wider choice of models. They continue their parents' project, continuing to develop "Innovative recipes" combination of materials, allowing to soften denim and make it ever more comfortable. They develop jeans that are both very trendy and unrivaled comfort.

Addiction

In 2006,The 3 children decide to give a factory name to their project. They want an easily memorizable name which a little shakes up conventions, capable of making an impression.

It will beToxik3.